vcc.ca
LERN 1360: Video Marketing
Effective date
February 2021
Department
LERN UGotClass
School
Continuing Studies
Description
Sight, sound and motion are much more compelling than static words on a page. Video is very hypnotic and it quickly speeds up the “know, like and trust,” factor with your audience. In this course you will discover how to use simple online video to quickly bond with your viewer, drive traffic to your website, boost business and build brand awareness.
Find out how to shoot simple, effective videos without costly fancy equipment or savvy technical skills. Discover the secrets to creating content that commands attention. Learn how to dominate Google and YouTube with your video and to strategically use YouTube to market your business 24/7 -- even while you sleep.
This course is offered in partnership with Learning Education Resource Network - UGotClass. For more information see http://yougotclass.org/index.cfm/VCC
Credits
0.0
Year of study
General Interest
Prerequisites
None
Corequisites
None
Course Learning Outcomes
Upon successful completion of this course, students will be able to:
- know the essential elements to shooting simple online video, including best camera equipment and lighting and sound principles.
- have a script or “formula” to follow that will help you to shoot content with ease for both educational and sales purposes.
- know how to increase search engine optimization with your videos for better rankings in Google and YouTube.
- understand how to do target market research and shoot videos based on that research
Prior Learning Assessment & Recognition (PLAR)
None
Hours
Lecture, Online, Seminar, Tutorial: 16
Total Hours: 16
Total Hours: 16
Instructional Strategies
Grading System
Satisfactory/Unsatisfactory
Passing grade
S - based on:1. Make at least one comment every week in the discussion.
Evaluation Plan
None
Course topics
- Video Marketing Essentials & Techie Tools -Camera equipment -Lighting & Sound -YouTube 101
- Crafting Compelling Content -Scripts -What type of video to shoot & when -Keywords are key
- Hooks, Headlines & Traffic Building Secrets -5 Hot Hooks -Create Attention-Grabbing Headlines -Video Search Engine Optimization
- The Details That Deliver -Video idea Hot Zones -Promotional videos that pop -Sales Video Script
Notes:
- Course contents and descriptions, offerings and schedules are subject to change without notice.
- Students are required to follow all College policies including ones that govern their educational experience at VCC. Policies are available on the VCC website at:
https://www.vcc.ca/about/governance--policies/policies/. - To find out if there are existing transfer agreements for this course, visit the BC Transfer Guide at https://www.bctransferguide.ca.