LERN 1420: Facebook for Business
Effective date
January 2021
Department
LERN UGotClass
School
Continuing Studies
Description
Find out what goes on behind the scenes of Facebook Pages and how to increase the chance that your message is seen and acted on. Discover new tools and proven techniques to expand your reach. Discuss how to adapt your marketing message for the Facebook platform and how to integrate Facebook across all marketing areas. This is an introductory class but it will be helpful to have some basic knowledge of the platform.
This course is offered in partnership with Learning Education Resource Network - UGotClass. For more information see: http://yougotclass.org/index.cfm/VCC
Year of study
General Interest
Course Learning Outcomes
Upon successful completion of this course, students will be able to:
- Understand how to effectively status, photos, links, tagging and other Facebook features for their business
- Know the best practices for bringing in content from other sites
- Be able to develop a strategy to engage potential customers on Facebook
- Know how to create a marketing campaign to keep people coming back to your page
Prior Learning Assessment & Recognition (PLAR)
None
Hours
Lecture, Online, Seminar, Tutorial: 16
Total Hours: 16
Grading System
Satisfactory/Unsatisfactory
Passing grade
s-based on: 1.Make at least one comment every week in the discussion. 2.Take every Unit self-quiz. 3Completion timeline The requirements should be done by the last day of the course..
Course topics
- Designing Your Facebook Page to Be a Marketing Platform
- Sharing Content on Your Page that Increases Brand Engagement
- Engaging with People on Facebook for Marketing and Customer Service
- Promoting and Advertising Techniques to Increase Business and Expand Your Reach
Notes:
- Course contents and descriptions, offerings and schedules are subject to change without notice.
- Students are required to follow all College policies including ones that govern their educational experience at VCC. Policies are available on the VCC website at:
https://www.vcc.ca/about/governance--policies/policies/.
- To find out if there are existing transfer agreements for this course, visit the BC Transfer Guide at https://www.bctransferguide.ca.