vcc.ca
LERN 1750: Entrepreneurial Marketing
Effective date
April 2021
Department
LERN UGotClass
School
Continuing Studies
Description
To succeed in today's marketplace, entrepreneurs must know how to effectively market their product or service. This course offers you a step by step approach to attract and keep customers, all within a realistic budget. With an emphasis on customer-driven marketing decisions, you will learn how to build a strong brand, analyze which tactics to use, and implement your marketing plan. Whether you are starting a business or growing an existing one, you will take away practical marketing tips and tools that you can use to improve your marketing efforts.
This course is offered in partnership with Learning Education Resource Network - UGotClass. For more information see http://yougotclass.org/index.cfm/VCC
Credits
0.0
Year of study
General Interest
Prerequisites
None
Corequisites
None
Course Learning Outcomes
Upon successful completion of this course, students will be able to:
- Possess an understanding of your customers to support your marketing efforts.
- Know the steps to build a strong brand.
- Have a marketing calendar and budget.
- Know which marketing tools will be most effective for your business.
- Have key selling messages for your business.
Prior Learning Assessment & Recognition (PLAR)
None
Hours
Lecture, Online, Seminar, Tutorial: 16
Total Hours: 16
Total Hours: 16
Instructional Strategies
Grading System
Satisfactory/Unsatisfactory
Passing grade
S - based on:1. Make at least one comment every week in the discussion.
Evaluation Plan
None
Course topics
- The Customer as the Driver - Marketing Decisions Framework - Positioning Your Product or Service - Marketing Strategies and Goals
- Communicating Value to Customers - Key Selling Messages - Creating Emotional Connections - Personal Selling - Networking: Your 30-Second Introduction
- Creating a Strong Brand - Managing the Marketing Mix - Marketing on a Shoestring Budget - Your Marketing Calendar - Implementing Your Plan
- Building Customer Relationships - Tools to Meet Your Strategic Goals - Online Opportunities and Social Media Checklist - Generating Buzz: Word-of-Mouth Marketing - Measuring Effectiveness
Notes:
- Course contents and descriptions, offerings and schedules are subject to change without notice.
- Students are required to follow all College policies including ones that govern their educational experience at VCC. Policies are available on the VCC website at:
https://www.vcc.ca/about/governance--policies/policies/. - To find out if there are existing transfer agreements for this course, visit the BC Transfer Guide at https://www.bctransferguide.ca.