vcc.ca
MGMT 1004: Business Communication
Effective date
September 2022
Department
Business Mgmt PD Diploma
School
Hospitality, Food Studies and Applied Business
Description
This course is intended to introduce students to the theories and practices of contemporary workplace communication, including intercultural communication. Attention is devoted to the ethical and relational implications of communication in the workplace as well as the development of clarity in communication. Assignments include emails, letters, memoranda, reports, proposals, and visual presentations. Students are encouraged to apply their global perspectives to the course concepts.
Credits
3.0
Year of study
1st Year Post-secondary
Prerequisites
None
Corequisites
None
Course Learning Outcomes
Upon successful completion of this course, students will be able to:
- Explain the principles of workplace communication, including intercultural communication dynamics
- Describe the sorts of ethical environments in which workplace communication is situated, as well as the ethical implications of communication in the workplace
- Explain the principles of workplace correspondence, including a sophisticated approach to audience and subject, and use these principles to construct basic workplace documents
- Explain the principles of persuasion and scientific argument, and use these principles in appropriate circumstances
- Use graphics and basic principles of layout and design to create effective documents and presentations
- Use appropriate style and tone in workplace documents
- Conduct research for workplace writing assignments and understand the conventions concerning plagiarism, as well as the reference to and citation of sources
- Explain the principles of report and proposal writing, and use these principles to write effective reports and proposals
- Deliver effective workplace presentations
Prior Learning Assessment & Recognition (PLAR)
None
Hours
Lecture, Online, Seminar, Tutorial: 45
Total Hours: 45
Total Hours: 45
Instructional Strategies
Lectures, group and individual presentations
Grading System
Letter Grade (A-F)
Passing grade
D (50%)
Evaluation Plan
|
Type |
Percentage |
Assessment activity |
|
Participation |
10 |
|
|
Assignments |
20 |
business report |
|
Project |
20 |
group writing assignment |
|
Project |
20 |
individual presentation |
|
Final Exam |
30 |
|
Course topics
- 1. Theory and Process of Workplace Communication
- 2. Collaborative Writing and Workplace Ethics
- 3. Communicating in the Digital Workplace
- 4. Modes of Persuasion
- 5. Layout, Design and Graphics
- 6. Style and Tone
- 7. Varieties of Workplace Correspondence
- 8. Research Strategies for Workplace Writing
- 9. Employment Correspondence
- 10. Referencing and Citation
- 11. Summaries, Definitions, Descriptions and Instructions
- 12. Reports and Proposals
- 13. Oral Reports and Electronic Presentations
Notes:
- Course contents and descriptions, offerings and schedules are subject to change without notice.
- Students are required to follow all College policies including ones that govern their educational experience at VCC. Policies are available on the VCC website at:
https://www.vcc.ca/about/governance--policies/policies/. - To find out if there are existing transfer agreements for this course, visit the BC Transfer Guide at https://www.bctransferguide.ca.