vcc.ca
MGMT 1006: Fundamentals of Marketing
Effective date
September 2022
Department
Business Mgmt PD Diploma
School
Hospitality, Food Studies and Applied Business
Description
This course engages students in a detailed study of basic marketing principles and their application in a variety of local and global contexts. Students develop a conceptual understanding of strategic marketing planning, including the effective use of the marketing mix (product, promotion, pricing, and distribution).
Credits
3.0
Year of study
1st Year Post-secondary
Prerequisites
None
Corequisites
None
Course Learning Outcomes
Upon successful completion of this course, students will be able to:
- Use marketing terminology accurately and effectively
- Use different frameworks to perform a critical analysis of a marketing situation
- Define market segments that have the most desirable potential for business
- Use the marketing mix to develop a marketing strategy
- Describe the relative strengths and weaknesses of different elements within the marketing mix
- Discuss the importance of global marketing
- List the basic elements involved in developing a global marketing mix
- Apply ethical decision-making in marketing and publicity that considers sustainability issues
- Identify emerging trends in marketing
Prior Learning Assessment & Recognition (PLAR)
None
Hours
Lecture, Online, Seminar, Tutorial: 45
Total Hours: 45
Total Hours: 45
Instructional Strategies
Lectures, lab sessions, group discussions, case studies and presentations
Grading System
Letter Grade (A-F)
Passing grade
D (50%)
Evaluation Plan
|
Type |
Percentage |
Assessment activity |
|
Project |
25 |
Marketing Analysis |
|
Project |
15 |
Presentation |
|
Exam |
10 |
|
|
Midterm Exam |
15 |
|
|
Final Exam |
35 |
|
Course topics
- Role of marketing in strategic planning
- Marketing environment
- Marketing in a global context
- Services marketing
- Segmentation, targeting, and positioning
- Consumer behaviour
- Pricing strategies
- Marketing promotion
- Marketing channels and distribution
- Marketing communications
- Product characteristics and value propositions
Notes:
- Course contents and descriptions, offerings and schedules are subject to change without notice.
- Students are required to follow all College policies including ones that govern their educational experience at VCC. Policies are available on the VCC website at:
https://www.vcc.ca/about/governance--policies/policies/. - To find out if there are existing transfer agreements for this course, visit the BC Transfer Guide at https://www.bctransferguide.ca.