vcc.ca
MGMT 1024: Customer Relationship Mgmt
Effective date
Department
Business Mgmt PD Diploma
School
Hospitality, Food Studies and Applied Business
Description
In this course students are introduced to the key approaches and strategies used in Customer Relationship Management (CRM). Students learn the importance of data analysis and how it is used to to improve business relationships with customers by focusing on customer retention to increase sales growth. Topics include customer profiling, market segmentation, customer service, retention, relational databases and CRM software.
Credits
3.0
Year of study
Prerequisites
None
Corequisites
None
Course Learning Outcomes
None
Prior Learning Assessment & Recognition (PLAR)
None
Hours
Lecture, Online, Seminar, Tutorial: 45
Total Hours: 45
Total Hours: 45
Instructional Strategies
Grading System
Letter Grade (A-F)
Passing grade
Evaluation Plan
None
Course topics
None
Notes:
- Course contents and descriptions, offerings and schedules are subject to change without notice.
- Students are required to follow all College policies including ones that govern their educational experience at VCC. Policies are available on the VCC website at:
https://www.vcc.ca/about/governance--policies/policies/. - To find out if there are existing transfer agreements for this course, visit the BC Transfer Guide at https://www.bctransferguide.ca.