vcc.ca

MGMT 2009: Advertising & Marketing Comm 

Effective date

 

Department

Business Mgmt PD Diploma 

School

Hospitality, Food Studies and Applied Business 
 




Description

Students examine the role of advertising design in integrated marketing communications. Advertising design is considered with respect to consumer behaviour, media, advertisers and advertising professionals to develop a basic understanding of the applicability of advertising in planning and executing an integrated marketing communications plan. 

Credits

3.0 

Year of study

 

Prerequisites

None 

Corequisites

None 

Course Learning Outcomes

None

Prior Learning Assessment & Recognition (PLAR)

None 

Hours

Lecture, Online, Seminar, Tutorial: 45
Total Hours: 45
 

Instructional Strategies

 

Grading System

Letter Grade (A-F) 

Passing grade

 
 

Evaluation Plan

None

Course topics

None

Notes:

  • Course contents and descriptions, offerings and schedules are subject to change without notice.
  • Students are required to follow all College policies including ones that govern their educational experience at VCC. Policies are available on the VCC website at:
    https://www.vcc.ca/about/governance--policies/policies/.
  • To find out if there are existing transfer agreements for this course, visit the BC Transfer Guide at https://www.bctransferguide.ca.
Generated at: 7:42 am on Mar. 28, 2024