vcc.ca

MKTG 1024: Customer Relationship Management 

Effective date

September 2021 

Department

Marketing Technology Diploma 

School

Hospitality, Food Studies and Applied Business 
 




Description

In this course students are introduced to the key approaches and strategies used in Customer Relationship Management (CRM). Students learn the importance of data analysis and how it is used to to improve business relationships with customers by focusing on customer retention to increase sales growth. Topics include customer profiling, market segmentation, customer service, retention, relational databases and CRM software. 

Credits

3.0 

Year of study

1st Year Post-secondary 

Prerequisites

None 

Corequisites

None 

Course Learning Outcomes

Upon successful completion of this course, students will be able to:

Prior Learning Assessment & Recognition (PLAR)

None 

Hours

Lecture, Online, Seminar, Tutorial: 45
Total Hours: 45
 

Instructional Strategies

Lectures, Demonstrations, Case Studies 

Grading System

Letter Grade (A-F) 

Passing grade

D (50%) 
 

Evaluation Plan

Type

Percentage

Assessment activity

Assignments 

25 

 

Participation 

10 

 

Project 

25 

 

Midterm Exam 

20 

 

Final Exam 

20 

 

Course topics

Notes:

  • Course contents and descriptions, offerings and schedules are subject to change without notice.
  • Students are required to follow all College policies including ones that govern their educational experience at VCC. Policies are available on the VCC website at:
    https://www.vcc.ca/about/governance--policies/policies/.
  • To find out if there are existing transfer agreements for this course, visit the BC Transfer Guide at https://www.bctransferguide.ca.
Generated at: 7:26 am on Mar. 29, 2024