vcc.ca
MKTG 1044: Marketing Math
Effective date
January 2023
Department
Marketing Technology Diploma
School
Hospitality, Food Studies and Applied Business
Description
Learners will explore the quantitative elements of starting, running, and marketing a business. Understanding how to calculate break even costs, analyze profit-and-loss, monitor key performance indicators for both digital and traditional marketing campaigns, and being able to present this data to non-financial audiences is a key element in any marketer’s success. Throughout this course, learners will explore the fundamentals of math for marketing and gain better insight into the rationale behind quantitative marketing decision making.
Credits
3.0
Year of study
1st Year Post-secondary
Prerequisites
None
Corequisites
None
Course Learning Outcomes
Upon successful completion of this course, students will be able to:
- Explain and describe quantitative Key Performance Indicators (KPIs) for marketing
- Analyze and assess profit-and-loss scenarios
- Calculate KPIs for digital marketing
- Demonstrate how to analyze Software as a Service (SaaS) business model performance
- Present financial data to non-financial audiences
- Describe important quantitative elements to consider when starting a business
Prior Learning Assessment & Recognition (PLAR)
None
Hours
Lecture, Online, Seminar, Tutorial: 45
Total Hours: 45
Total Hours: 45
Instructional Strategies
Lectures, Demonstrations, Case Studies
Grading System
Letter Grade (A-F)
Passing grade
D (50%)
Evaluation Plan
|
Type |
Percentage |
Assessment activity |
|
Assignments |
30 |
Case studies |
|
Participation |
10 |
|
|
Project |
30 |
Marketing-related Analysis |
|
Quizzes/Tests |
30 |
|
Course topics
- Profit and Loss statements
- Break even analysis
- Margins, markups, and pricing strategies
- KPIs
- Cost per conversion
- Cost per acquisition
- Internal controls
- Data presentation skills
- Governance
Notes:
- Course contents and descriptions, offerings and schedules are subject to change without notice.
- Students are required to follow all College policies including ones that govern their educational experience at VCC. Policies are available on the VCC website at:
https://www.vcc.ca/about/governance--policies/policies/. - To find out if there are existing transfer agreements for this course, visit the BC Transfer Guide at https://www.bctransferguide.ca.