vcc.ca
MKTG 2008: International E-Commerce
Effective date
September 2021
Department
Marketing Technology Diploma
School
Hospitality, Food Studies and Applied Business
Description
E-commerce is rapidly changing the world of Canadian and international commerce. This course explores the increasingly intertwined relationship between information and communication technology and the world of business. Students will develop an understanding of the practices and principles of using the internet and social media to market goods and services. Selected Canadian case examples will be used to illustrate critical issues that have arisen as a result of the introduction of e-commerce practices in the marketplace.
Credits
3.0
Year of study
2nd Year Post-secondary
Prerequisites
None
Corequisites
None
Course Learning Outcomes
Upon successful completion of this course, students will be able to:
- Explain the history and development of internet marketing and e-commerce
- Analyze different online business models
- Explain the importance of security and controls when conducting business in an online environment
- Describe the fundamental components of effective user experience (UX) and user interface (UI), in website design
- Evaluate the success of internet marketing options
- Explain the distribution challenges that have arisen with the introduction of e-commerce techniques
- Develop social media strategies that can be applied to help meet e-commerce goals
- Explain how data analytics are used to provide business intelligence for e-commerce
- Discuss the ethical, legal, social and regulatory issues that arise in e-commerce operations
Prior Learning Assessment & Recognition (PLAR)
None
Hours
Lecture, Online, Seminar, Tutorial: 45
Total Hours: 45
Total Hours: 45
Instructional Strategies
Lectures, group discussions, case study analyses
Grading System
Letter Grade (A-F)
Passing grade
D (50%)
Evaluation Plan
|
Type |
Percentage |
Assessment activity |
|
Participation |
10 |
|
|
Project |
20 |
Web-based research project |
|
Assignments |
30 |
E-marketing assignment |
|
Midterm Exam |
20 |
|
|
Final Exam |
20 |
|
Course topics
- 1. Introduction to E-Commerce
- 2. Internet Business Models and Strategies
- 3. Evolution and Applications of the Internet
- 4. Enterprise-Wide and Inter-Enterprise Systems
- 5. Security and Controls
- 6. Billing and Payment Systems
- 7. Supply-Chain Management
- 8. E-Procurement, Trading Exchanges, and Auctions
- 9. User experience (UX), user interface (UI)
- 10. Data Analytics and Business Management
- 11. E-Marketing and Advertising
- 12. Performance Measurement in E-Commerce
- 13. Ethical, Legal, and Taxation Issues in E-Commerce
Notes:
- Course contents and descriptions, offerings and schedules are subject to change without notice.
- Students are required to follow all College policies including ones that govern their educational experience at VCC. Policies are available on the VCC website at:
https://www.vcc.ca/about/governance--policies/policies/. - To find out if there are existing transfer agreements for this course, visit the BC Transfer Guide at https://www.bctransferguide.ca.