vcc.ca
MKTG 2041: Advanced Customer Relationship Management (CRM) Administration
Effective date
September 2022
Department
Marketing Technology Diploma
School
Hospitality, Food Studies and Applied Business
Description
This course is a continuation of MKTG 2031. Students build on the skills developed in MKTG 2031 and learn the skills required for job readiness in the field of marketing technology and advanced CRM administration. Working with laboratory software students learn advanced setup, configuration, and maintenance of CRM applications. Upon completion of this course students will be prepared to write a certification exam in advanced CRM administration.
Credits
3.0
Year of study
2nd Year Post-secondary
Prerequisites
MKTG 2031.
Corequisites
None
Course Learning Outcomes
Upon successful completion of this course, students will be able to:
- Implement business logic and process automation
- Build reports and dashboards
- Apply data management best practices
- Demonstrate data importing skills
- Demonstrate an understanding of CRM configuration techniques
- Exhibit data modelling best practices
- Translate business requirements into a technical CRM configuration
- Present a technical solution to non-technical business stakeholders
Prior Learning Assessment & Recognition (PLAR)
None
Hours
Lecture, Online, Seminar, Tutorial: 45
Total Hours: 45
Total Hours: 45
Instructional Strategies
Lectures, Demonstrations, Case Studies, Lab Activities
Grading System
Letter Grade (A-F)
Passing grade
D (50%)
Evaluation Plan
|
Type |
Percentage |
Assessment activity |
|
Participation |
15 |
Actively contributes to course discussions and activities |
|
Assignments |
30 |
CRM Activities, reflective activity |
|
Project |
40 |
CRM Business Scenario |
|
Quizzes/Tests |
15 |
|
Course topics
- Configure data and application security
- Security and Custom Applications
- Automation, Change Management and Auditing
- Analytics and Data Management
- Reports and Dashboards
- Requirements gathering
- Data importing
- Presenting technical demonstrations
Notes:
- Course contents and descriptions, offerings and schedules are subject to change without notice.
- Students are required to follow all College policies including ones that govern their educational experience at VCC. Policies are available on the VCC website at:
https://www.vcc.ca/about/governance--policies/policies/. - To find out if there are existing transfer agreements for this course, visit the BC Transfer Guide at https://www.bctransferguide.ca.