vcc.ca
MKTG 2069: Law and Ethics for Marketing
Effective date
January 2023
Department
Marketing Technology Diploma
School
Hospitality, Food Studies and Applied Business
Description
This course explores on the many legal and ethical issues related to marketing. The course examines issues related to international, social, environmental, and digital aspects of marketing strategy implementation. After this course, students can critically evaluate ethical and legal marketing situations.
Credits
3.0
Year of study
2nd Year Post-secondary
Prerequisites
None
Corequisites
None
Course Learning Outcomes
Upon successful completion of this course, students will be able to:
- Identify the impact various laws have on marketing activities (e.g. the Competition Act, PIPEDA)
- Recognize the increasing importance of the role marketing has on the use and collection of consumer data
- Identify ethical and legal issues when using digital marketing techniques, customer data, and other marketing technologies
- Explain "greenwashing," "pink-washing," "blue-washing" and other forms of marketing spin
- Differentiate the various stakeholders impacted by ethical marketing dilemmas
- Formulate and justify logical arguments to defend an ethical position
- Assess Corporate Social Responsibility as a strategy
- Use the 4P’s of marketing to investigate ethical issues
- Evaluate ethical dilemmas in marketing around the world
Prior Learning Assessment & Recognition (PLAR)
None
Hours
Lecture, Online, Seminar, Tutorial: 45
Total Hours: 45
Total Hours: 45
Instructional Strategies
lectures, group discussions, case study analyses
Grading System
Letter Grade (A-F)
Passing grade
D
Evaluation Plan
|
Type |
Percentage |
Assessment activity |
|
Participation |
15 |
Actively contributes to course discussions and activities |
|
Project |
30 |
Examine an ethical or legal issue |
|
Assignments |
30 |
Homework, debates, law exploration |
|
Quizzes/Tests |
25 |
Exams, quizzes |
Course topics
- Marketing laws in Canada
- Pricing issues in marketing
- Promotional issues in marketing
- Ethical issues in distribution
- Issues in products and services
- Consumer data, use, and protection
- Marketing to the Bottom of the Pyramid
- Targeting and discrimination
- Ethical issues in the value chain
- Legal and ethical challenges when using marketing technologies
Notes:
- Course contents and descriptions, offerings and schedules are subject to change without notice.
- Students are required to follow all College policies including ones that govern their educational experience at VCC. Policies are available on the VCC website at:
https://www.vcc.ca/about/governance--policies/policies/. - To find out if there are existing transfer agreements for this course, visit the BC Transfer Guide at https://www.bctransferguide.ca.