vcc.ca

VCDP 1250: Brand Identity 1 

Effective date

September 2023 

Department

Visual Comm Design Diploma 

School

Trades, Technology and Design 
 




Description

Brand identity design is one of the most important disciplines for designers. This creative and dynamic course will give students a robust introduction to the brand identity design process, from research, planning and strategy to design implementation and final file preparation. Students will develop an understanding of the different components of a brand identity by way of a series of brand case studies and will then explore creative approaches to building a brand identity. Each student will establish a comprehensive brand identity design project that involves design research and strategy, logo design, collateral, and style guidelines. Technical skills will also be developed with the use of Adobe Creative Cloud software throughout various in-class assignments and projects. 

Credits

3.0 

Year of study

1st Year Post-secondary 

Prerequisites

None 

Corequisites

None 

Course Learning Outcomes

Upon successful completion of this course, students will be able to:

Prior Learning Assessment & Recognition (PLAR)

1. Interview with department to discuss previous experience
2. A portfolio assessment of previously completed related work OR
3. The demonstration of skills via the successful completion of 1-4 related projects/assignments similar to those completed in the course, chosen at the discretion of the department 

Hours

Lecture, Online, Seminar, Tutorial: 42
Practicum, Self-Paced, Individual Learning: 12
Total Hours: 54
 

Instructional Strategies

A combination of lecture, demonstration, production simulations, problem solving, practical labs and reflective discussion will be used throughout this course. 

Grading System

Letter Grade (A-F) 

Passing grade

 

Evaluation Plan

Type

Percentage

Assessment activity

Project 

30 

Final project 

Assignments 

30 

Assignments 

Lab Work 

30 

May include in-class exercises, assignments, quizzes/tests, and work-in-progress 

Participation 

10 

Participation and professionalism 

Course topics

Notes:

  • Course contents and descriptions, offerings and schedules are subject to change without notice.
  • Students are required to follow all College policies including ones that govern their educational experience at VCC. Policies are available on the VCC website at:
    https://www.vcc.ca/about/governance--policies/policies/.
  • To find out if there are existing transfer agreements for this course, visit the BC Transfer Guide at https://www.bctransferguide.ca.
Generated at: 12:31 am on Mar. 29, 2024