VCDP 1260: Brand Identity 2
Effective date
September 2023
Department
Visual Comm Design Diploma
School
Trades, Technology and Design
Description
Students in this course will develop analytical, strategic, and creative thinking skills in the analysis and design of corporate brand identities. Students will develop a deeper understanding of the different components of a brand identity by conceptualizing an overarching message, designing an accompanying visual identity, and then developing visual materials that effectively communicate the brand's message across a variety of different media. Students will create several different types of collateral material, which may include multi-page documents, digital graphics, social media content, or print designs.
Year of study
1st Year Post-secondary
Course Learning Outcomes
Upon successful completion of this course, students will be able to:
- Create brand assets across a variety of different media, both print and digital
- Integrate concept, content, and form into a consistent set of designs
- Apply visual language to create and communicate a corporate brand message
- Apply compositional principles and organizational strategies to a layout
- Create a comprehensive brand style guide with guidelines for colour, type, image, and voice
- Describe the essence of a brand in expressive and succinct language
- Use design research to inform branding design decisions
- Analyze brands to identify cultural impact, ethical issues, or problematic representations of people, cultures, or concepts
Prior Learning Assessment & Recognition (PLAR)
1. Interview with department to discuss previous experience
2. A portfolio assessment of previously completed related work OR
3. The demonstration of skills via the successful completion of 1-4 related projects/assignments similar to those completed in the course, chosen at the discretion of the department
Hours
Lecture, Online, Seminar, Tutorial: 42
Practicum, Self-Paced, Individual Learning: 12
Total Hours: 54
Instructional Strategies
A combination of lecture, demonstration, production simulations, problem solving, practical labs and reflective discussion will be used throughout this course.
Grading System
Letter Grade (A-F)
Evaluation Plan
Type
|
Percentage
|
Assessment activity
|
Project
|
30
|
Final project
|
Assignments
|
30
|
Assignments
|
Lab Work
|
30
|
May include in-class exercises, assignments, quizzes/tests, and work-in-progress
|
Participation
|
10
|
Participation and professionalism
|
Course topics
- Multipage booklets with InDesign
- InDesign master pages and typographic styles
- Corporate brand messaging
- Layout principles for different media
- Brand touchpoints and systems
- Using research in the brand design process
Notes:
- Course contents and descriptions, offerings and schedules are subject to change without notice.
- Students are required to follow all College policies including ones that govern their educational experience at VCC. Policies are available on the VCC website at:
https://www.vcc.ca/about/governance--policies/policies/.
- To find out if there are existing transfer agreements for this course, visit the BC Transfer Guide at https://www.bctransferguide.ca.