vcc.ca
VCDP 2445: Video and Animation
Effective date
September 2023
Department
Visual Comm Design Diploma
School
Trades, Technology and Design
Description
Designers are increasingly asked to prepare content for a variety of digital media platforms, from eCommerce product videos to animated GIFs for social media. In this course, students will use industry-standard tools to create dynamic video- or animation-based content that can be used across various platforms. An emphasis will be placed on creating on-brand videos or animations that can be used for online marketing campaigns or websites. By learning more advanced technical skills for video and animation, as well as more conceptual thinking skills in how video can be used online, students in this course will expand their ability to create campaign-oriented content across all media.
Credits
3.0
Year of study
2nd Year Post-secondary
Prerequisites
VCDP 1253 or departmental permission.
Corequisites
None
Course Learning Outcomes
Upon successful completion of this course, students will be able to:
- Plan a video or animation project and select appropriate tools to use in creating the final product
- Create dynamic video-based or animated content that can be used for online marketing campaigns or websites
- Prepare final video or animation files for use on a variety of media platforms
- Translate a brand concept into video or animated content
- Consider audience and context when creating or editing time-based media
- Describe how message and context are expressed in a video or animation
- Analyze videos to identify cultural impact, ethical issues, or problematic representations of people, cultures, or concepts
Prior Learning Assessment & Recognition (PLAR)
1. Interview with department to discuss previous experience
2. A portfolio assessment of previously completed related work OR
3. The demonstration of skills via the successful completion of 1-4 related projects/assignments similar to those completed in the course, chosen at the discretion of the department
2. A portfolio assessment of previously completed related work OR
3. The demonstration of skills via the successful completion of 1-4 related projects/assignments similar to those completed in the course, chosen at the discretion of the department
Hours
Lecture, Online, Seminar, Tutorial: 42
Practicum, Self-Paced, Individual Learning: 12
Total Hours: 54
Practicum, Self-Paced, Individual Learning: 12
Total Hours: 54
Instructional Strategies
A combination of lecture, demonstration, production simulations, problem solving, practical labs and reflective discussion will be used throughout this course.
Grading System
Letter Grade (A-F)
Passing grade
C
Evaluation Plan
|
Type |
Percentage |
Assessment activity |
|
Project |
30 |
Final project |
|
Assignments |
30 |
Assignments |
|
Lab Work |
30 |
May include in-class exercises, assignments, quizzes/tests, and work-in-progress |
|
Participation |
10 |
Participation and professionalism |
Course topics
- Sketching and storyboarding ideas
- Video and animation software
- Video editing
- Preparing video and animation assets
- Branding
- Videos for websites and social media
- Special effects
Notes:
- Course contents and descriptions, offerings and schedules are subject to change without notice.
- Students are required to follow all College policies including ones that govern their educational experience at VCC. Policies are available on the VCC website at:
https://www.vcc.ca/about/governance--policies/policies/. - To find out if there are existing transfer agreements for this course, visit the BC Transfer Guide at https://www.bctransferguide.ca.