vcc.ca

VCDP 2480: Online Marketing 

Effective date

January 2023 

Department

Visual Comm Design Diploma 

School

Trades, Technology and Design 
 




Description

In this course, students will learn different marketing approaches used to promote products and services online. The course will introduce students to basic general marketing principles and then focus on training students in skills and knowledge related specifically to online marketing, including email campaigns, social media marketing, search engine optimization, marketing analytics, and website content strategy. Students will practice strategic thinking while analyzing market research, creating a marketing plan, and designing content for an online campaign. The course will also cover web design principles that can boost the effectiveness of websites that aim to sell products and services online. 

Credits

3.0 

Year of study

2nd Year Post-secondary 

Prerequisites

None 

Corequisites

None 

Course Learning Outcomes

Upon successful completion of this course, students will be able to:

Prior Learning Assessment & Recognition (PLAR)

1. Interview with department to discuss previous experience
2. A portfolio assessment of previously completed related work OR
3. The demonstration of skills via the successful completion of 1-4 related projects/assignments similar to those completed in the course, chosen at the discretion of the department 

Hours

Lecture, Online, Seminar, Tutorial: 42
Practicum, Self-Paced, Individual Learning: 12
Total Hours: 54
 

Instructional Strategies

A combination of lecture, demonstration, production simulations, problem solving, practical labs and reflective discussion will be used throughout this course. 

Grading System

Letter Grade (A-F) 

Passing grade

 

Evaluation Plan

Type

Percentage

Assessment activity

Project 

30 

Final project 

Assignments 

30 

Assignments 

Lab Work 

30 

May include in-class exercises, assignments, quizzes/tests, and work-in-progress 

Participation 

10 

Participation and professionalism 

Course topics

Notes:

  • Course contents and descriptions, offerings and schedules are subject to change without notice.
  • Students are required to follow all College policies including ones that govern their educational experience at VCC. Policies are available on the VCC website at:
    https://www.vcc.ca/about/governance--policies/policies/.
  • To find out if there are existing transfer agreements for this course, visit the BC Transfer Guide at https://www.bctransferguide.ca.
Generated at: 12:37 am on Mar. 29, 2024