vcc.ca
VCDP 2495: Graduating Event Design
Effective date
September 2023
Department
Visual Comm Design Diploma
School
Trades, Technology and Design
Description
In this course, students will draw on everything they’ve learned previously in their programs to brand and market the department's annual graduating event, which aims to connect VCC with the design industry while promoting students graduating from our programs. Students must start with ideation and the creation of a brand concept. Once the brand is established, students will work out the details of their event and create a marketing plan that strategically targets the right audiences and expresses the brand well. Finally, students will be responsible for producing all design elements required to complete the project. All work will be collaborative and organized by the students, building skill in communication, collaboration, problem solving, and project management.
Credits
3.0
Year of study
2nd Year Post-secondary
Prerequisites
Completion of 67 credits of VCDP 1000- and/or 2000-level courses, or department permission.
Corequisites
None
Course Learning Outcomes
Upon successful completion of this course, students will be able to:
- Use a design thinking approach to solve problems in a large cross-platform design project
- Apply a comprehensive brand strategy through various brand touchpoints
- Create and implement a marketing plan for a project or event
- Manage a collaborative project with different roles, deadlines, and deliverables
- Communicate clearly with team members about expectations and problems
- Consider budget constraints when generating and assessing creative ideas
- Discuss strategies to improve equity, diversity, and inclusion in the planning and design of events, conferences, awards, or publications
Prior Learning Assessment & Recognition (PLAR)
1. Interview with department to discuss previous experience
2. A portfolio assessment of previously completed related work OR
3. The demonstration of skills via the successful completion of 1-4 related projects/assignments similar to those completed in the course, chosen at the discretion of the department
2. A portfolio assessment of previously completed related work OR
3. The demonstration of skills via the successful completion of 1-4 related projects/assignments similar to those completed in the course, chosen at the discretion of the department
Hours
Lecture, Online, Seminar, Tutorial: 42
Practicum, Self-Paced, Individual Learning: 12
Total Hours: 54
Practicum, Self-Paced, Individual Learning: 12
Total Hours: 54
Instructional Strategies
A combination of lecture, demonstration, production simulations, problem solving, practical labs and reflective discussion will be used throughout this course.
Grading System
Letter Grade (A-F)
Passing grade
C
Evaluation Plan
|
Type |
Percentage |
Assessment activity |
|
Project |
30 |
Execution of final event or project |
|
Assignments |
30 |
Project preparation and supporting materials |
|
Lab Work |
30 |
May include in-class exercises, assignments, work-in-progress, peer assessment, and self-assessment |
|
Participation |
10 |
Participation and professionalism |
Course topics
- Marketing principles
- Branding and brand messaging
- Ideation
- Event planning and promotion
- Self-promotion
- Visual communication
- Collaboration and communication
- Project management
- Design thinking
- File preparation for print and screen uses
- Equity, diversity, and inclusion
Notes:
- Course contents and descriptions, offerings and schedules are subject to change without notice.
- Students are required to follow all College policies including ones that govern their educational experience at VCC. Policies are available on the VCC website at:
https://www.vcc.ca/about/governance--policies/policies/. - To find out if there are existing transfer agreements for this course, visit the BC Transfer Guide at https://www.bctransferguide.ca.