Introduction to Marketing (HOSP 2620)
This course is designed to involve the students in a detailed study of basic marketing principles and functions. Students will develop an understanding of the concept of marketing, strategic planning, market segmentation, target marketing, and brand positioning. All elements of the marketing mix, including pricing, product placement, product development and promotional strategies will be examined.
Course code: HOSP 2620
Credits: 3.0
Length: 45.0 hours
Course outline:
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https://www.vcc.ca/vccphp/courseoutline?subject=HOSP&number=2620
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* Fees are approximate and subject to change. Students are required to pay any applicable fee increases. Fees listed are for domestic students. For international programs, visit VCC International.
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.