Digital Marketing for Automotives (APST 2205)
This course examines the function of digital media in marketing. The role of digital media in identifying, anticipating, and satisfying consumer needs and wants is explored. The internet impacts the way organizations communicate, conduct research, promote themselves, price, and distribute their products. These effects, as well as others, will be explored while taking into consideration legal and ethical implications.
Course code: APST 2205
Credits: 0.0
Length: 45.0 hours
Course outline:
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https://www.vcc.ca/vccphp/courseoutline?subject=APST&number=2205
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† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.