This course engages students in a detailed study of basic marketing principles and their application in a variety of local and global contexts. Students develop a conceptual understanding of strategic marketing planning, including the effective use of the marketing mix (product, promotion, pricing, and distribution).
Course code: MGMT 1006
Credits: 3.0
Tuition: $0*
Length: 45.0 hours
Course outline:
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https://www.vcc.ca/vccphp/courseoutline?subject=MGMT&number=1006
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Schedule †
Course dates and times may vary throughout the term. Select the CRN number below to see a full schedule.
| CRN # | Dates |
Day/Time/Location |
| 61699 | May 8, 2023
to August 14, 2023 | See full schedule
Delivery: In Person
Location: Varies |
| 60226 | May 9, 2023
to August 15, 2023 | See full schedule
Delivery: In Person
Location: VCC Downtown Campus |
| 60222 | May 11, 2023
to August 17, 2023 | See full schedule
Delivery: In Person
Location: VCC Downtown Campus |
| 60242 | May 12, 2023
to August 18, 2023 | See full schedule
Delivery: In Person
Location: VCC Downtown Campus |
| 71338 | September 5, 2023
to December 18, 2023 | See full schedule
Delivery: In Person
Location: VCC Downtown Campus |
| 71353 | September 5, 2023
to December 18, 2023 | See full schedule
Delivery: In Person
Location: VCC Downtown Campus |
| 71401 | September 5, 2023
to December 18, 2023 | See full schedule
Delivery: In Person
Location: VCC Downtown Campus |
| 75462 | September 5, 2023
to December 18, 2023 | See full schedule
Delivery: In Person
Location: VCC Downtown Campus |
| 75687 | September 5, 2023
to December 18, 2023 | See full schedule
Delivery: In Person
Location: VCC Downtown Campus |
Schedule †
Course dates and times may vary throughout the term. Select the CRN number below to see a full schedule.
| CRN # | Dates |
Day/Time/Location |
| 61521 | May 10, 2023
to August 19, 2023 | See full schedule
Delivery: In Person
Location: VCC Downtown Campus |
| 61515 | May 10, 2023
to August 19, 2023 | See full schedule
Delivery: In Person
Location: VCC Downtown Campus |
Additional Information
- Role of marketing in strategic planning
- Marketing environment
- Marketing in a global context
- Services marketing
- Segmentation, targeting, and positioning
- Consumer behaviour
- Pricing strategies
- Marketing promotion
- Marketing channels and distribution
- Marketing communications
- Product characteristics and value propositions
How do I apply for this course?
This course is offered as part of a VCC program only.
* Fees are approximate and subject to change. Students are required to pay any applicable fee increases. Fees listed are for domestic students. For international programs, visit VCC International.
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.
