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Media Release: VCC wins appeal on ground breaking trademark dispute

Posted on January 27, 2017

News Broadway entrance 2017

Friday, January 27, 2017

VCC has goodwill and reputation in its "VCC" name

VANCOUVER, B.C. – Vancouver Community College, B.C.'s oldest community college, was granted a significant judgment against Vancouver Career College over trademark and keyword advertising on January 27, 2017.

The B.C. Court of Appeal reversed an earlier trial judgment and ordered a permanent injunction restraining Vancouver Career College from using "VCC" and "VCCollege" in its internet advertising.

"This important decision validates the reputation that our institution has built over more than 50 years," said Dr. Peter Nunoda, VCC President and CEO. "VCC is more than a word; it's a brand that speaks to the hard work and success of our entire organization, including current and former students, faculty, staff and the businesses that benefit from our graduates."

The Court of Appeal concluded that Vancouver Community College has consistently used "VCC" as its trademark for many years, pointing to evidence that the Court said "powerfully supports" the conclusion that VCC has goodwill and reputation in its "VCC" name.

The Court also concluded that students are likely to be confused by the name VCCollege when searching for VCC on the internet. The Court granted judgment in favour of Vancouver Community College and sent the matter to the trial court to determine related damages and costs. 

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VCC celebrates more than 50 years of inspiring students to reach their career and educational goals, offering post-secondary training in 125 programs including bachelor's degrees, diplomas, certificates and apprenticeships. With three campuses located on Broadway, Downtown and on Annacis Island, students can choose from hands-on instruction in culinary arts, business, design, health sciences, hospitality, transportation trades and music.

Media can contact:

Karen Wilson
Director, Marketing and Communications
Vancouver Community College
T: 604.871.7000, ext. 7429