This course offers useful and practical information in measuring and managing website traffic. Provided is an overview on how to increase your traffic via current search engine optimization (SEO) techniques and monitoring your website activities with Google Analytics. Specifically, how to combine the two to find actionable metrics with which to make informed business and technical decisions. In-class assignments include analyzing successful online businesses and strategies.
Course code: CMPT 1420
Length: 15 hours
PrerequisitesBasic knowledge of web design and HTML (recommended)
* Fees are approximate and subject to change. Students are required to pay any applicable fee increases. Fees listed are for domestic students. For international programs, visit VCC International.
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.