This course focuses on public and media relations and their application to the sport and recreation industry. Students will learn the role media plays in sport and recreation and examine the methods available to communicate effectively to
various media. Emphasis is on using media strategies to achieve a positive public image.
Course code: SPRT 1130
Length: 40 hours
* Fees are approximate and subject to change. Students are required to pay any applicable fee increases. Fees listed are for domestic students. For international programs, visit VCC International.
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.