Client relationships, expectations, and management are a foundation of any project. A graphic designer is not a graphic designer without a client; therefore, this course is an essential stepping stone to a career in the industry. In this course, students will learn how to communicate by researching, identifying and producing both standard and interactive creative briefs towards the development of a visual branding and messaging. They will develop strategies and learn to execute a professional presentation that includes competitive research analysis, timelines and schedules for projects. Students will work in teams in situations that mimic real industry experiences in order to develop their understanding of real graphic design project obligations. They will learn to how to present design projects, explain the steps of the conceptual process, and effectively sell their designs and concepts to clients. Basic copywriting skills, voice, and written message will be explored. Finally, students will identify key aspects of, and successfully navigate through, client-designer contractual relationships, both in an entrepreneurial setting and a studio one.
Course code: VCDP 1141
Length: 58 hours
PrerequisitesStudents must be enrolled in the Visual Communications Design Diploma with a minimum GPA of 2.0 (60%)
* Fees are approximate and subject to change. Students are required to pay any applicable fee increases. Fees listed are for domestic students. For international programs, visit VCC International.
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.