Digital Marketing Strategy (DCOM 1105)
This course focuses on implementing and optimizing advanced digital marketing strategies. Students will analyze marketing data, develop integrated digital campaigns, and create tailored content across multiple channels. The course highlights the strategic use of marketing tools, including email, social media, search engine optimization (SEO), and analytics, while integrating advanced concepts such as AI-driven marketing, personalization, and automation. Emphasis is placed on ethical considerations, privacy in digital marketing, and the use of emerging technologies to enhance customer experiences and campaign performance.
Course code: DCOM 1105
Credits: 3.0
Length: 54.0 hours
Course outline:
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https://www.vcc.ca/vccphp/courseoutline?subject=DCOM&number=1105
* The amount shown is the approximate cost of tuition (for courses with tuition) or fees (for courses that do not have tuition).
Tuition and Fees are approximate and subject to change. Students are required to pay any applicable fee increases. Fees listed are for domestic students. For international programs, visit VCC International.
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.