Social Media Marketing Strategies (DCOM 2105)
This course equips students with the skills and strategies to create and manage impactful social media marketing campaigns. Students will learn to engage target audiences, build brand awareness, and achieve business objectives through both paid and organic strategies on platforms such as Facebook, YouTube, Instagram, TikTok, and X. Emphasis is placed on analyzing social media analytics, developing style guides, and maintaining account performance. By exploring emerging trends and future technologies, students will also prepare for continuous professional growth as digital marketers.
Course code: DCOM 2105
Credits: 3.0
Length: 54.0 hours
Course outline:
view
https://www.vcc.ca/vccphp/courseoutline?subject=DCOM&number=2105
Prerequisites
DCOM 1105.
* The amount shown is the approximate cost of tuition (for courses with tuition) or fees (for courses that do not have tuition).
Tuition and Fees are approximate and subject to change. Students are required to pay any applicable fee increases. Fees listed are for domestic students. For international programs, visit VCC International.
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.