Advanced Digital Media Production (DCOM 2110)
This advanced-level course equips students with the skills to create sophisticated motion-based content for multiple digital platforms, including eCommerce, marketing campaigns, and interactive media. Building on prior experience, students will develop advanced techniques in video production, animation, and motion design, utilizing industry-standard tools to create strategic, on-brand assets. The curriculum emphasizes storytelling, conceptual thinking, and Extended Reality (XR) applications to enhance brand engagement and audience connection. Through hands-on projects, students will explore professional-grade workflows, cross-platform optimization, and the ethical and cultural considerations of digital motion content.
Course code: DCOM 2110
Credits: 3.0
Tuition: $0
Length: 54.0 hours
Course outline:
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https://www.vcc.ca/vccphp/courseoutline?subject=DCOM&number=2110
Prerequisites
DCOM 1200, DCOM 1210.
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Additional Information
- Motion design strategy and conceptualization
- Professional video and animation techniques
- Advanced post-production workflows
- Cross-platform asset optimization
- Brand integration in motion design
- Social media and web motion graphics
- Special effects and compositing
- Motion design analytics and performance optimization
- Project management for motion-based media
- Ethics and cultural considerations in motion content
This course is offered as part of a VCC program only.
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* The amount shown is the approximate cost of tuition (for courses with tuition) or fees (for courses that do not have tuition).
Tuition and Fees are approximate and subject to change. Students are required to pay any applicable fee increases. Fees listed are for domestic students. For international programs, visit VCC International.
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.