Campaign Strategy (DCOM 2120)
This advanced course equips students with the skills to develop content strategies that resonate with diverse audiences and deliver measurable results. Through a combination of case studies and hands-on projects, students will explore strategic content planning, audience segmentation, and platform-specific optimization for digital channels such as social media, email, and paid advertising. The course emphasizes designing cohesive, cross-channel marketing campaigns that align with business objectives, adapt to emerging trends, and address ethical considerations in marketing practices.
Course code: DCOM 2120
Credits: 3.0
Length: 54.0 hours
Course outline:
view
https://www.vcc.ca/vccphp/courseoutline?subject=DCOM&number=2120
Prerequisites
DCOM 1205.
* The amount shown is the approximate cost of tuition (for courses with tuition) or fees (for courses that do not have tuition).
Tuition and Fees are approximate and subject to change. Students are required to pay any applicable fee increases. Fees listed are for domestic students. For international programs, visit VCC International.
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.