Students examine the role of advertising design in integrated marketing communications. Advertising design is considered with respect to consumer behaviour, media, advertisers and advertising professionals to develop a basic understanding of the applicability of advertising in planning and executing an integrated marketing communications plan.
Course code: MKTG 2009
Credits: 3.0
Tuition: $0*
Length: 45.0 hours
Course outline:
view
https://www.vcc.ca/vccphp/courseoutline?subject=MKTG&number=2009
Prerequisites
MGMT 1006 Fundamentals of Marketing
0
Additional Information
- 1. The IMC industry and the key players in Canada
- 2. Strategic brand Communications
- 3. Public Relations, Direct Response and Promotions
- 4. Strategic Research, Segmenting and Targeting the Audience
- 5. Creative Promotional Writing
- 6. Visual Communication
- 7. Paid Media, Owned, Interactive and Earned Media
- 9. Social Impact, Responsibility and Ethics
How do I apply for this course?
This course is offered as part of a VCC program only.
* Fees are approximate and subject to change. Students are required to pay any applicable fee increases. Fees listed are for domestic students. For international programs, visit VCC International.
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.
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