Digital Marketing in Hospitality (HOSP 4102)
This course examines issues and strategies related to digital media and branding in the hospitality arena. Specifically, it addresses how the marketing landscape has evolved into one where the customer has an active say in the service or product they are purchasing. This course explores the involvement, immersion and interactive engagement between the customer and the service provider through digital channels. Using digital marketing tactics and tools such social media, we will analyze the strategies companies are now employing to actively engage their customers.
Course code: HOSP 4102
Credits: 3.0
Length: 45.0 hours
Course outline:
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https://www.vcc.ca/vccphp/courseoutline?subject=HOSP&number=4102
* The amount shown is the approximate cost of tuition (for courses with tuition) or fees (for courses that do not have tuition).
Tuition and Fees are approximate and subject to change. Students are required to pay any applicable fee increases. Fees listed are for domestic students. For international programs, visit VCC International.
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.