Omnichannel Strategy and Market-Driven Supply Networks (OPMT 4130)
This course critically examines the strategic integration of marketing strategy and channel management within complex supply chain ecosystems. Students explore marketing and supply chain management challenges, trends, and trade-offs that supply chain professionals face in their day-to-day operations. Students will then assess the transformative impact of e-commerce on demand shaping, fulfillment architectures, last-mile logistics, and competitive positioning, developing integrated marketing–supply chain strategies that enhance organizational performance and resilience.
The course includes a strategic modeling project in which students design and evaluate an integrated marketing–channel–supply chain strategy using data-driven analysis and scenario planning techniques.
The course includes a strategic modeling project in which students design and evaluate an integrated marketing–channel–supply chain strategy using data-driven analysis and scenario planning techniques.
Course code: OPMT 4130
Credits: 3.0
Length: 45.0 hours
Course outline:
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https://www.vcc.ca/vccphp/courseoutline?subject=OPMT&number=4130
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Tuition and Fees are approximate and subject to change. Students are required to pay any applicable fee increases. Fees listed are for domestic students. For international programs, visit VCC International.
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.