Web Marketing (VCDP 2480)

When a website has been designed, coded and deployed it needs to be found and viewed by interested parties. In this course, you will learn about the tools employed by web marketing professionals as well as how to create a viable email marketing campaign. Students will learn to promote their website through email campaigns, affiliate marketing, social media platforms (Facebook, Twitter, and Instagram) and Google's marketing tools. When their marketing campaigns have commenced, students will monitor their website's performance using Google Analytics. Through these tools and observations they will learn to tailor a website's current content and marketing strategy to achieve maximum search engine ranking results.
Course code: VCDP 2480
Credits: 3.0
Tuition: $0*
Length: 54 hours

Prerequisites

Students must be enrolled in the Visual Communications Design Diploma with a minimum GPA of 2.0 (60%)
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