This course engages students in a detailed study of basic marketing principles and their application in a variety of local and global contexts. Students develop a conceptual understanding of strategic marketing planning, including the effective use of the marketing mix (product, promotion, pricing, and distribution).
Course code: MGMT 1006
Credits: 3.0
Tuition: $0*
Length: 45.0 hours
Course outline:
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https://www.vcc.ca/vccphp/courseoutline?subject=MGMT&number=1006
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Schedule †
Course dates and times may vary throughout the term. Select the CRN number below to see a full schedule.
| CRN # | Dates |
Day/Time/Location |
| 60091 | May 3, 2022
to August 9, 2022 | Tue | 9:00 am - 12:00 pm
VCC Downtown Campus
Delivery: Lecture
See full schedule |
| 60087 | May 5, 2022
to August 11, 2022 | Thu | 5:00 pm - 8:00 pm
VCC Downtown Campus
Delivery: Lecture
See full schedule |
| 73799 | September 6, 2022
to December 17, 2022 | VCC Downtown Campus
Delivery: Lecture
See full schedule |
| 73875 | September 6, 2022
to December 17, 2022 | VCC Downtown Campus
Delivery: Lecture
See full schedule |
Schedule †
Course dates and times may vary throughout the term. Select the CRN number below to see a full schedule.
| CRN # | Dates |
Day/Time/Location |
| 60094 | May 6, 2022
to August 12, 2022 | Fri | 9:00 am - 12:00 pm
VCC Downtown Campus
Delivery: Lecture
See full schedule |
| 60098 | May 6, 2022
to August 12, 2022 | Fri | 1:00 pm - 4:00 pm
VCC Downtown Campus
Delivery: Lecture
See full schedule |
Schedule †
Course dates and times may vary throughout the term. Select the CRN number below to see a full schedule.
| CRN # | Dates |
Day/Time/Location |
| 73930 | September 7, 2022
to December 14, 2022 | Wed | 1:00 pm - 4:00 pm
VCC Downtown Campus
Delivery: Lecture
See full schedule |
Schedule †
Course dates and times may vary throughout the term. Select the CRN number below to see a full schedule.
| CRN # | Dates |
Day/Time/Location |
| 73937 | September 10, 2022
to December 17, 2022 | Sat | 9:00 am - 12:00 pm
VCC Downtown Campus
Delivery: Lecture
See full schedule |
Schedule †
Course dates and times may vary throughout the term. Select the CRN number below to see a full schedule.
| CRN # | Dates |
Day/Time/Location |
| 47385 | January 9, 2023
to April 22, 2023 | VCC Downtown Campus
Delivery: Lecture
See full schedule |
| 47402 | January 9, 2023
to April 22, 2023 | VCC Downtown Campus
Delivery: Lecture
See full schedule |
| 47441 | January 9, 2023
to April 22, 2023 | VCC Downtown Campus
Delivery: Lecture
See full schedule |
Additional Information
- Role of marketing in strategic planning
- Marketing environment
- Marketing in a global context
- Services marketing
- Segmentation, targeting, and positioning
- Consumer behaviour
- Pricing strategies
- Marketing promotion
- Marketing channels and distribution
- Marketing communications
- Product characteristics and value propositions
How do I apply for this course?
This course is offered as part of a VCC program only.
* Fees are approximate and subject to change. Students are required to pay any applicable fee increases. Fees listed are for domestic students. For international programs, visit VCC International.
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.
