Marketing Technology


Gain a foundation in business management while developing advanced, specialized, job-ready skills in marketing software, data analytics, and customer relationship management (CRM). 

Tuition: 13109*
Credential: Diploma
Length: 2 0 years
Hours: Full-time
Delivery: Class-based and Online
Program Flyer: Download
Campus: Downtown Downtown
Start Dates: Jan, Sep

What you will learn

Upon successful completion of this program, graduates will be able to:

  • Communicate effectively and respectfully as business professionals
  • Apply business principles, theories, skills and best practices
  • Evaluate financial information and financial implications related to business decisions to support the goals of a business enterprise
  • Apply critical thinking and analytical skills/strategies to provide marketing solutions that meet the needs of a business
  • Develop a marketing plan that meets the needs of a business or organization
  • Integrate the concepts, processes and applications of marketing automation and Customer Relationship Management (CRM), into a company's business operations
  • Use data analysis to support strategic and operational business decisions
  • Identify the unique opportunities and considerations that arise when working with Indigenous communities
  • Apply principles of corporate social responsibility, sustainability and ethics in their work as business professionals
  • Determine effective digital marketing and e-commerce strategies


What to expect

The courses will be presented using a variety of instructional strategies, resources and activities including lectures, case studies, discussions, presentations, and individual and group work. Courses have been designed with learner-centered approaches that promote collaboration and student engagement.  

Students will work with actual data sets to simulate solving business problems.  

Admission requirements


  • Grade 12 graduation or equivalent
  • Knowledge of English demonstrated by one of the following:
  • Knowledge of mathematics demonstrated by one of the following:
    • Math 11 Foundations with a minimum ‘C+’ grade or equivalent, or
    • Pre-Calculus 11 with a minimum 'C+' grade or equivalent, or
    • VCC Math 0861 and 0871 with a minimum 'C+' grade, or
    • VCC Math Assessment with the following scores: Basic Math with a minimum 80% and Algebra with a minimum 60%


  • This program is available to Canadian citizens and permanent residents. See program options for international students at VCC International.
  • Applicants who self-identify as Indigenous are strongly encouraged to connect with VCC’s Indigenous Education and Community Engagement team to learn more about VCC’s Indigenous Enrolment policy, application preparation/completion, program advising, and a range of other individualized services.
  • Applicants must be 16 years of age or older or a graduate of a secondary school. (Some exceptions may apply.)
  • Applicants must submit official transcripts and other documents as required by their course or program. Seats are offered to eligible applicants with completed applications, in order of application completion date (except for programs with competitive admissions). A complete application includes an application form, evidence of educational pre-requisites (e.g. transcripts), any required supporting documents (e.g. language proficiency, audition video), and the required deposit or fee payment. If you do not meet the requirements for the term applied, your application may be cancelled.

Missing prerequisites? Learn more about VCC's tuition-free academic upgrading or English as a Second Language (ESL) courses, or discover which university transfer options are right for you.

Recommended Characteristics

  • Well-developed analytical and critical thinking skills
  • An interest in the field of business and marketing
  • Good basic computer literacy and working knowledge of various social media programs 
  • Ability to work well with others on a diverse team environment

Courses *

Classes are typically scheduled any day from Monday to Saturday, any time between 9:00 am and 8:00 pm. Each class is three hours long, once per week. Students usually have 1 or 2 classes per day. See individual course schedules for details.

Prior learning assessment and recognition

Students may request formal recognition of prior learning attained through informal education, work, or other life experience, including Indigenous ways of knowing. Credits may be granted to students who are able to sufficiently demonstrate the learning outcomes of specific courses.

PLAR is available for the following courses: MKTG 1044 Marketing Math; MGMT 1021 Computer Applications for Management.

Only 6 credits of this program may be completed by PLAR.

Methods for assessing prior learning may include exams, portfolios, interviews, and other evaluations.

Please contact the Department for details. If PLAR is successful, transcripts will reflect an ‘S’ grade (satisfactorily completed), which is not included in grade point average (GPA) calculations.

See Prior Learning Assessment and Recognition policy for more information.

Fees and other costs *

Tuition Deposit

0 (0 non-refundable)

Tution deposits are payable usually within two (2) weeks after a Letter of Offer is issued.

Fee descriptionFee AmountNotes
Application fee36
Tuition Tuition 13109
Student union256
College initiative171
Materials0 not including textbooks
Campus resource263
Tools (deposit)0
Coverall (deposit)0
Uniform (deposit)0
Medical and Dental 550
Temporary Medical Insurance 0
U-PASS 708
Program-specific extra fees0

Need help with tuition?

Explore your options for scholarships, grants, bursaries, and loans.

Apply now

Jan 2025
(Winter term)
February 01, 2024
Sep 2024
(Fall term)
October 01, 2023
You will be directed to EducationPlannerBC
Get started
Fill out a PDF form and mail to:
VCC Registrar's Office
1155 East Broadway
Vancouver, B.C., V5T 4V5

Ask a question