Design Foundation for Marketing (DCOM 1110)
This course introduces the foundational principles of design for marketers and content creators, focusing on how visual communication can enhance branding, storytelling, and user engagement. Students will explore core design concepts such as composition, colour theory, typography, and layout, with an emphasis on applying these skills to real-world marketing and content creation projects. Using industry-standard tools, students will create visually compelling assets optimized for digital platforms, social media, and print. The course highlights the importance of strategic visual design in communicating brand identity and achieving marketing objectives.
Course code: DCOM 1110
Credits: 3.0
Length: 54.0 hours
Course outline:
view
https://www.vcc.ca/vccphp/courseoutline?subject=DCOM&number=1110
* The amount shown is the approximate cost of tuition (for courses with tuition) or fees (for courses that do not have tuition).
Tuition and Fees are approximate and subject to change. Students are required to pay any applicable fee increases. Fees listed are for domestic students. For international programs, visit VCC International.
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.