Writing for Digital Media (DCOM 1205)
This course explores the principles and processes of writing compelling and strategic content for digital media. Students will learn how to craft headlines, sub-headlines, copy, and calls to action (CTAs) that resonate with target audiences. The curriculum covers writing for diverse digital marketing channels, including social media, email campaigns, websites, and video platforms. Emphasis is placed on content optimization for search engines, collaborative writing processes, and creating cohesive cross-channel messaging to enhance user engagement and brand consistency.
Course code: DCOM 1205
Credits: 3.0
Length: 54.0 hours
Course outline:
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https://www.vcc.ca/vccphp/courseoutline?subject=DCOM&number=1205
* The amount shown is the approximate cost of tuition (for courses with tuition) or fees (for courses that do not have tuition).
Tuition and Fees are approximate and subject to change. Students are required to pay any applicable fee increases. Fees listed are for domestic students. For international programs, visit VCC International.
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.