Digital Communication, Social Media and Multimedia
Learn the skills needed for creative careers in digital communication, media creation, and multimedia design. This program combines hands-on experience with essential theory, preparing graduates for roles such as content creators, social media managers, multimedia designers, and digital marketing specialists.
What you will learn
Upon successful completion of this program, graduates will be able to:
- Discuss a digital creator's roles and responsibilities in graphic design, digital communications, social media and multimedia.
- Develop and execute social media marketing strategies to enhance online presence and user engagement.
- Develop effective multimedia strategies using market research, client consultation, creative thinking and technology.
- Develop and maintain a multimedia design portfolio and a freelancing/business plan.
- Produce high-quality graphics for digital and multimedia end uses using professional design tools.
- Conceptualize, plan, and implement effective digital communications strategies to engage target audiences.
- Use business communication standards, client management strategies, and professional collaboration techniques to work effectively in teams.
- Apply ethical principles and business standards to make informed decisions in research, design, and communications.
What to expect
Program Duration and Maximum Time for Completion
This full-time program is 16 months in length (4 terms). The maximum time for completion is 5 years.
The program uses a combination of instructional strategies including:
- Interactive Lectures
- Demonstrations
- Hands-on labs
- Production simulations
- Problem solving exercises
- Client projects
- Field trips
- Guest speakers
- Online learning activities
- Self-directed projects
- Collaborative team projects
- Reflective discussions
Students have access to professional digital media equipment and computer labs with industry-standard software. Labs maintain a one-to-one ratio of students to workstations.
Admission requirements
Program-specific
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A minimum 3-year undergraduate degree from an accredited post-secondary institution
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English Studies 12 with a minimum ‘C’ grade, or equivalent
General
- Seats are offered to applicants who have met all admission requirements, on a first-qualified, first-served basis.
- International applicants must be 17 years of age or older or a graduate of a secondary school. (Some exceptions may apply.)
- Applicants must submit official transcripts and educational documents as required by their course or program.
- All VCC applicants are required to function successfully in an English-speaking classroom. English requirements vary by program. For details, visit VCC International - English Requirements.
Program Considerations
Students should consider the following aspects of this program.
-
Require use of a computer screen with options of keyboard, mouse, trackpad, or digital pen for up to 7 hours a day
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Involve time management and submitting work according to deadlines
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Require written as well as verbal communication
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Involve approaching problems from different angles in order to propose a variety of solutions
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Require them to work independently as well as collaboratively
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Use fine motor skills in handling video and photography hardware
Courses *
Prior learning assessment and recognition
Prior learning assessment and recognition is not available for this program.
| First Year | ||
|---|---|---|
| Term One | Credits | |
| DCOM 1100 | Advanced Image Practices | 3 |
| DCOM 1105 | Digital Marketing Strategy | 3 |
| DCOM 1110 | Design Foundation for Marketing | 3 |
| Credits | 9 | |
| Term Two | ||
| DCOM 1200 | Digital Design Technologies | 3 |
| DCOM 1205 | Writing for Digital Media | 3 |
| DCOM 1210 | Digital Video Production | 3 |
| DCOM 1215 | Digital Commerce Strategies | 3 |
| Credits | 12 | |
| Second Year | ||
| Term One | ||
| DCOM 2105 | Social Media Marketing Strategies | 3 |
| DCOM 2110 | Advanced Digital Media Production | 3 |
| DCOM 2120 | Campaign Strategy | 3 |
| Credits | 9 | |
| Term Two | ||
| DCOM 2200 | Advanced Design Studio: Emerging Technologies and Client Projects | 5 |
| DCOM 2205 | Professional Portfolio Development | 5 |
| Credits | 10 | |
| Total Credits | 40 | |
This full-time program can be completed over four (4) terms by successfully completing a minimum of 9 to 12 credits each term.
* This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.
Fees and other costs *
Tuition deposits are payable usually within three weeks after a Letter of Offer is issued.
| Fee description | Fee Amount | Notes |
|---|---|---|
| Application fee | 145 | |
| Tuition Tuition | 28680 | |
| Student union | 283 | |
| College initiative | 125 | |
| Materials | 0 | not including textbooks |
| Campus resource | 287 | |
| Laundry | 0 | |
| Tools (deposit) | 0 | |
| Coverall (deposit) | 0 | |
| Uniform (deposit) | 0 | |
| Medical and Dental | 570 | |
| Temporary Medical Insurance | 149 | |
| U-PASS | 751 | |
| Graduation | 45 | |
| Program-specific extra fees | 0 | |
| Total |
* Tuition and other fees are approximate and subject to increase up to 5% per year. Students will be required to pay increased rates if the fees change at any time during the period of enrolment in the program. Application and assessment fees are non-refundable.
Fees listed are for international students. For domestic programs, visit vcc.ca.
Any refunds are issued according to VCC's international refund policy.