Marketing Automation (MKTG 2005)
In this course student learn to use marketing automation software to improve the overall effectiveness of marketing campaigns. Students integrate knowledge from previous courses and plan marketing funnels and drip campaigns using a variety of software platforms. They also learn how to collect, store, segment and utilize data to retain customers.
Course code: MKTG 2005
Credits: 3.0
Length: 45.0 hours
Course outline:
view
https://www.vcc.ca/vccphp/courseoutline?subject=MKTG&number=2005
Prerequisites
MGMT 2017 Canadian Business Law, MGMT 2006 Business Analysis and Systems Design, MKTG 2004 Professional Selling, MKTG 2031 Customer Relationship Management Software Administration, ACCT 2003 Business Data Analytics.
* Fees are approximate and subject to change. Students are required to pay any applicable fee increases. Fees listed are for domestic students. For international programs, visit VCC International.
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.