Marketing Automation (MKTG 2005)

In this course students learn to use marketing automation software to improve the overall effectiveness of marketing campaigns. Students integrate knowledge from previous courses to plan marketing funnels and drip campaigns using a variety of software platforms. They also learn how to collect, store, segment and utilize data to retain customers.
Course code: MKTG 2005
Credits: 3.0
Length: 45.0 hours
Course outline: view


MKTG 2031, MGMT 1006.

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