Marketing Automation (MKTG 2005)

In this course students learn to use marketing automation software to improve the overall effectiveness of marketing campaigns. Students integrate knowledge from previous courses to plan marketing funnels and drip campaigns using a variety of software platforms. They also learn how to collect, store, segment and utilize data to retain customers.

Course code: MKTG 2005

Credits: 3.0

Length: 45.0 hours

Course outline: https://www.vcc.ca/vccphp/courseoutline?subject=MKTG&number=2005

Prerequisites

MKTG 2031, MGMT 1006.

Schedule †

MKTG 2005 schedule for programs:

MKTG

Course dates and times may vary throughout the term. Select the CRN number below to see a full schedule.

CRN #	Dates	Day/Time/Location
48058	January 9, 2023 to April 17, 2023	See full schedule Delivery: In Person Location: VCC Downtown Campus
70110	September 5, 2023 to December 15, 2023	See full schedule Delivery: In Person Location: VCC Downtown Campus

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* Fees are approximate and subject to change. Students are required to pay any applicable fee increases. Fees listed are for domestic students. For international programs, visit VCC International.

† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.

Marketing Automation (MKTG 2005)

Prerequisites

Schedule †

MKTG 2005 schedule for programs:

Additional Information

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