Fashion Marketing (FSHN 1305)
Marketing is the means of communication between the fashion designer and their audience. In this course, students will learn marketing strategies, and apply them to a fashion product line.
Course code: FSHN 1305
Credits: 1.5
Tuition: $0
Length: 30.0 hours
Course outline:
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https://www.vcc.ca/vccphp/courseoutline?subject=FSHN&number=1305

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Additional Information
- Market research and consumer behavior
- Branding
- Competition analysis and niche marketing
- Budgeting
- Social media strategies and content marketing
- Experiential marketing and community engagement
- Advertising
- Special events and media relations
- Influencer marketing
PLAR will be assessed by the Department according to standardized practice and using one or more of the following components: challenge exam, products/portfolio, demonstration, interview, and/or external evaluation.
This course is offered as part of a VCC program only.
* The amount shown is the approximate cost of tuition (for courses with tuition) or fees (for courses that do not have tuition).
Tuition and Fees are approximate and subject to change. Students are required to pay any applicable fee increases. Fees listed are for domestic students. For international programs, visit VCC International.
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.