Customer Relationship Management (MKTG 1024)

In this course students are introduced to the key approaches and strategies used in Customer Relationship Management (CRM). Students learn the importance of data analysis and how it is used to to improve business relationships with customers by focusing on customer retention to increase sales growth. Topics include customer profiling, market segmentation, customer service, retention, relational databases and CRM software.
Course code: MKTG 1024
Credits: 3.0
Length: 45.0 hours
Course outline: view

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