Professional Selling (MKTG 2004)

Students study the sales process as it applies to the successful selling of both goods and services to organizations. Students explore and practice each step in the sales process through hands-on interactive activities. The focus of this course is on building long-term, mutually beneficial relationships established through trust and ethical decision making.
Course code: MKTG 2004
Credits: 3.0
Length: 45.0 hours
Course outline: view

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