Hospitality Marketing Strategies (HOSP 2505)

Students examine the role and function of marketing in the hospitality industry. Students develop an understanding of the concept of marketing, strategic and marketing planning, product development, positioning, and pricing, as well as all elements of the marketing mix, including communication channels and personal selling. The course focuses on major marketing decisions that hospitality managers face in researching demand, generating, and sustaining demand for their products and services.
Course code: HOSP 2505
Credits: 3.0
Length: 45.0 hours
Course outline: view

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