This course models a hospitality-focused, revenue management process. It uses four basic building blocks to revenue management success, while outlining key processes and stages of revenue management planning.
This course is part of the full-time Bachelor of Hospitality Management program.
Course code: HOSP 4810
Credits: 3.0
Tuition: $0*
Length: 45.0 hours
Course outline:
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https://www.vcc.ca/vccphp/courseoutline?subject=HOSP&number=4810
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Additional Information
- Introduction to Revenue Management
- A Brief History of Revenue Management
- Customer Knowledge and Consumer Behavior
- Market Segmentation and Selection
- Economic Principles and Demand Forecasting
- Reservations and Channels of Distribution
- Dynamic Value-Based Pricing
- Channel and Inventory Management
- The Revenue Management Team
- Strategic Management and Following the RevMap
- Tools, Tactics and Resources
- Legal and Ethical Issues in Revenue Management
Prior learning assessment and recognition (PLAR)
To learn more about the PLAR pathways for this course review the Bachelor of Hospitality Management Program Content Guide.
How do I apply for this course?
This course is offered as part of a VCC program only.
* Fees are approximate and subject to change. Students are required to pay any applicable fee increases. Fees listed are for domestic students. For international programs, visit VCC International.
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.