Introduction to Digital Marketing (MKTG 1034)

This course examines the function of digital media in marketing. The role of digital media in identifying, anticipating, and satisfying consumer needs and wants is explored. The internet impacts the way organizations communicate, conduct research, promote themselves, price, and distribute their products. These effects, as well as others, will be explored while taking into consideration legal and ethical implications.
Course code: MKTG 1034
Credits: 3.0
Length: 45.0 hours
Course outline: view

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