Advertising and Marketing Communication (MKTG 2009)

Students examine the role of advertising design in integrated marketing communications. Advertising design is considered with respect to consumer behaviour, media, advertisers, and advertising professionals to develop a basic understanding of the applicability of advertising in planning and executing an integrated marketing communications plan.
Course code: MKTG 2009
Credits: 3.0
Length: 45.0 hours
Course outline: view

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