In the business world, it is important to turn ever-increasing amounts of data into useful information that can been easily seen and understood. In this course students learn the fundamental principles and practices of business data analysis and how to communicate business intelligence in visual formats. Working with a variety of data sources and software, students learn to make sense of quantitative marketing data by discerning meaningful patterns, trends, relationships, and exceptions that reveal marketing performance, potential problems, and opportunities.
Course code: MKTG 2077
Length: 45.0 hours
* Fees are approximate and subject to change. Students are required to pay any applicable fee increases. Fees listed are for domestic students. For international programs, visit VCC International.
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.