Digital Advertising (MKTG 2078)

The digital age has opened new channels of communication and new types of messages. This course will offer students real world experience in planning, implementing, and measuring a digital marketing campaign that is embedded in an integrated marketing strategy. Students will explore Google Ads certification and learn to plan, execute, and measure digital advertising campaigns.
Course code: MKTG 2078
Credits: 3.0
Length: 45.0 hours
Course outline: view

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