Sales & Marketing Skills for the Entrepreneur (OPTC 2310)

During this course, students focus on sales and marketing concepts including gaining insight into patient behaviour, appealing to a target audience, developing promotional strategies, the art of selling to patient's needs, trust based selling, and building long term relationships to retain a loyal customer base.
Course code: OPTC 2310
Credits: 2.5
Length: 40.0 hours
Course outline: view


OPTC 1250.

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