While Vancouver Community College (VCC) has always taken pride in welcoming learners of all abilities, it's our students who continue to champion accessibility in new and exciting ways.
In her winning entry to this year’s prestigious RGD Student Awards competition, VCC graphic design student Kylie Woo created a series of inspiring posters promoting American Sign Language (ASL) and awareness of the Deaf and hard of hearing community.
The posters, intended for the VCC Library, display common phrases that contain words like “speak” or “say” but replace them with the word “sign” and a corresponding ASL movement. In doing so, the posters challenge the viewer to understand familiar phrases from the perspective of a Deaf person, as well as recognize ASL as a widely used language.
“I wanted my posters to be visually bold and strong while having a relevant message to raise awareness at the same time,” says Kylie. “As a designer, I learned many valuable lessons from this client project.”
Kylie’s posters were selected from over 800 entries from across Canada to win the $1,000 RGD Award for Accessible Design, which is sponsored by advertising and design firm BOLD.
“This is a very thoughtful campaign. I appreciate the research and thinking behind it. The use of colour, photography and bold typography create intrigue and drama,” commented competition judge Pia Nummi, Design Director at Canada Goose.
The RGD Student Awards program brings industry professionals together with emerging designers to promote excellence and encourage the highest levels of creativity and innovation.