Introduction to Marketing (HOSP 2620)

This course engages students in a detailed study of basic marketing principles and functions and their application in the hospitality industry. Students develop a conceptual understanding of strategic marketing planning, product development, positioning, and pricing. All elements of the marketing mix, including communications channels and personal selling are examined. Current trends in social media marketing, their use and importance in business are discussed.

This course is part of the full-time Hospitality Management Diploma Program
Course code: HOSP 2620
Credits: 3.0
Length: 45.0 hours
Course outline: view

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