Introduction to Marketing (HOSP 2620)

This course is designed to involve the students in a detailed study of basic marketing principles and functions. Students will develop an understanding of the concept of marketing, strategic planning, market segmentation, target marketing, and brand positioning. All elements of the marketing mix, including pricing, product placement, product development and promotional strategies will be examined.
Course code: HOSP 2620
Credits: 3.0
Length: 45.0 hours
Course outline: view

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