Introduction to Marketing (HOSP 2620)
This course engages students in a detailed study of basic marketing principles and functions and their application in the hospitality industry. Students develop a conceptual understanding of strategic marketing planning, product development, positioning, and pricing. All elements of the marketing mix, including communications channels and personal selling are examined. Current trends in social media marketing, their use and importance in business are discussed.
This course is part of the full-time Hospitality Management Diploma Program
Course code: HOSP 2620
Credits: 3.0
Tuition: $0*
Length: 45 hours
Course outline:
view
https://www.vcc.ca/cfm-files/course-outline.cfm?subject=HOSP&number=2620
Schedule†
HOSP 2620 schedule for programs:
- HOSP
Course dates and times may vary throughout the term. Select the CRN number below to see a full schedule.
| CRN # | Instructor | Dates | Day/Time | Instructor |
|---|---|---|---|---|
|
43916
|
Law, Karen |
06-Jan-2020
to 06-Apr-2020 |
Mon | 1:00 p.m - 3:00 p.m | Law, Karen |
| 43916 VCC Downtown Campus |
08-Jan-2020
to 15-Apr-2020 |
Wed | 8:00 a.m - 9:00 a.m | ||
|
43902
|
Law, Karen |
07-Jan-2020
to 14-Apr-2020 |
Tue | 10:00 a.m - 12:00 p.m | Law, Karen |
| 43902 VCC Downtown Campus |
08-Jan-2020
to 15-Apr-2020 |
Wed | 8:00 a.m - 9:00 a.m | ||
|
43906
|
Law, Karen |
08-Jan-2020
to 15-Apr-2020 |
Wed | 8:00 a.m - 9:00 a.m | Law, Karen |
| 43906 VCC Downtown Campus |
08-Jan-2020
to 15-Apr-2020 |
Wed | 1:00 p.m - 3:00 p.m |
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Additional Information
What you will learn
- Introduction to Marketing
- Service characteristics
- Role of Marketing in Strategic Planning
- Segmentation - targeting and positioning
- Marketing environment
- Marketing Information Systems
- Consumer markets and buying behaviour
- Professional sales
- Promoting products: Promo and Advertising
- Promoting products: Public Relations and Sales
- Direct and online marketing
- Using Social Media in marketing
Prior learning assessment and recognition (PLAR)
To learn more about the PLAR pathways for this course review the Hospitality Management Diploma Program Content Guide.
How do I apply for this course?
This course is offered as part of a VCC program only.
* Fees are approximate and subject to change. Students are required to pay any applicable fee increases. Fees listed are for domestic students. For international programs, visit VCC International.
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.